If you are conscious of your upper arms, you are not alone. This has been a much requested video. Firstly, I am not a fan of the terms 'bingo wings, flabby arms, fat arms etc etc.' It does nothing for ones confidence. So if you are using these terms, I highly recommend cutting them out using language that is kinder to yourself. With that said, I understand that some people do want to cover up their arms and so my latest video will help you do that. Enjoy and happy styling, Sa

Summer is on the way along with warmer days and a lighter, brighter wardrobe. Shorts, skirts and sleeveless tops are lining the rails in the shops but not everyone is keen on showing off more skin when the temperatures rise. Style can be a tricky thing to navigate when you want to keep cool but cover up. There's a few points that you want to keep in mind when adding to your Summer wardrobe, namely colours and fabrics. I discuss these in more detail in my latest video along wi

Sound familiar? Love it, couldn't wear it seems to sum up my thoughts of the festive season. With lockdowns being once again imposed my outfits that I had bought or planned to wear over Christmas and New year would only ever be seen from the comfort of my own home and via social media. I am sure many of you can relate. Whether you missed out on weddings, the Christmas office party or just raising a glass to the new year, we all missed out on occasions this year. As a little h

A shirt dress is one of the most versatile pieces you can have in your wardrobe. Great for all seasons and the best part? They are universally flattering, much like the wrap style dress. They are also readily available in both high street stores as well as designer stores. Shirt dresses tend to be worn in one particular way, buttoned down and perhaps tied with a belt. However there are numerous ways in which they can be worn. I demonstrate several of them in my latest video.

If there's one thing worth investing in it's a good Winter Coat. Do you know what styles suit you? Maybe an oversized teddy coat or a classic trench? Knowing what suits your shape is key if you want to avoid making expensive mistakes. In my latest video I share some of my most worn Winter coats as well as one that I am currently in two minds about keeping or selling and I would love your thoughts. Let me know what you think and don't forget to like the video if you enjoyed i

Are you as obsessed with Catherine O'Hara's character, Moira Rose, as I am? Not only a funny, eccentric and ostentatious individual, but also an absolute style icon! When I find an inspirational person like this, I enjoy breaking down the style elements to get an understanding of the thought process behind what the wardrobe department envisioned. I discuss colour, silhouette, and style personality of Moira Rose in my latest video and even have a go at emulating her style myse

I distinctly remember a friend asking me 'Sarah, how old is that top? I remember that from years ago?' as I wore one of my favourites. I recall feeling a sense of shame and embarrassment at the thought that someone might consider my clothes 'old'. My top was old but it was well kept and certainly didn't look old. The white was still white, it had maintained its shape well and it wasn't a high fashion item so it couldn't have looked out-of-date or dowdy. Yet, it was the last

As Autumn makes its presence known we are seeing the chunky knits and Winter woolies adorn the the racks of the shops. With a new season, of course, comes a new trend. This time it's all about the shoulders. Shoulder pads that is! The trending silhouette is that of the inverted triangle, a strong, structured appearance on the upper half. But is it really worth spending your money on it? As always, I encourage my clients to 'buy less, choose well and make it last.' With that

Who is The Style Coach™ anyway? Over the last few weeks I have noticed the numbers who are subscribed to my YouTube and Instagram increasing and I figured it would be a good idea to get to know who it is behind The Style Coach™. I don't know about you but I like to know a little bit about the person behind the product or service before I hand over my hard earned cash. I have spent over a year making videos on how to dress for your body shape, how to wear the best colours for

Body shapes come in many beautiful forms. Most of us are familiar with the hourglass and pear shape but we don't often hear people talking about how our bodies are in terms of their proportions. For those lucky enough to have longer legs and a shorter torso dressing and looking balanced is easy. However, if you have shorter legs in proportion to your torso you might like the idea of playing around with layering and styles to bring more balance to your shape. In this video I s

Can you keep up with the ever changing trends? Well, it's a new week which means a new trend. This time it is all about the statement necklace and chunky chains. If you have been following me for a while you will know I am not a trend follower or a slave to fashion. I prefer to develop a style that is personal, unique and has a bit more longevity than just a season. In my latest video I talk about the latest trend, who should invest in it and how to style it. I hope you enjoy

Every now and then I take a deep dive into the style of a celebrity. It can be a source of inspiration and who doesn't love learning more about some of the biggest star's style? I do a little colour analysis as well as a style personality analysis of the chosen celebrity. This week I took a closer look into the style of Jennifer Lopez. She has been somewhat of a style icon for many years and seems to be defying age too! Knowing what suits oneself goes a long way towards this.

Whether you are looking for reading glasses or sunglasses it can be a tricky business finding the frames that suit you best. There are many things to think of beyond the shape of your face which is where most people start and finish their search for the perfect specs. However, there are a few more things I like to take into consideration when it comes to choosing glasses. Beyond finding the right shaped glasses for your face I think it's always wise to take into consideration

If you love a bargain and a bit of slow fashion then you might be interested in learning more about my experience of Vestiaire Collective. If you haven't heard of it, Vestiaire Collective is an online market place to buy and sell pre-loved goods, in particular designer shoes, clothes and handbags. Slow fashion is the term on everybody's lips right now and so it should be. The fashion industry is the second most polluting industry in the world after the oil industry. One way w

Video calling on Zoom, Skype and FaceTime is something we have all become familiar with over the last couple of months whether it is chatting to family members or friends or perhaps it's for work. How many of you turn on the camera and immediately say something like 'What am I like? Oh God, I need to turn that camera off? or something similar? There is no need to loath the lens, however. There are a few simple tips and tricks to looking good on camera. In this week's video I

It seems like the world is full of life hacks to make our lives easier so we can do things quicker or with less effort. When does a life hack become a gimmick? In my opinion, it's a gimmick when it does not do what it promises to do. One of these life hacks I invested in recently is a steam iron. Do I hate ironing? Not at all. In fact I find it therapeutic and quite satisfying to see my clothes neatly pressed and ready to be worn. So where does the problem lie? Why would I ne

One of the biggest (no pun intended) challenges my clients face is dressing comfortably if they have a big bust. Buttons pop, fabric pulls not to mention the back pain that many suffer from. It is no easy feat to dress a big bust if you don't know what to look for. In my latest video I share my top 10 tips for dressing a big bust including foundations, cuts and patterns to help you feel confident about what to look for when shopping. Enjoy and happy styling. Sarah x #bigbust

Holly Willoughby is known for many things, being a TV Presenter, Mother and for her style. Her style is very relatable with a girl-next-door vibe to it. It is not high fashion or avant-garde. Most of the time she wears items straight off the high-street and this makes her style accessible and affordable to the masses making her a style icon. In this video I take a look at Holly's best colours, style personality and clothes to flatter a similar body shape. I hope you enjoy it

With Spring in the air it's time to start thinking about our capsule wardrobe for Spring. The Spring trends this year are lilacs, cardigans, polka dots but trends don't work for everyone and are not sustainable. So what are the key pieces that we should have in our wardrobe for this Spring and every Spring? In this video I share my Spring Essentials that I would suggest you have in some variation. These are timeless items and you will get the wear out of them for years to c

Spring is just around the corner and guess what that means? You got it! Florals! We will see the ever predictable pattern adorn skirts, blazers, shoes and just about anything else you can think of. But what if you don't like florals? Or you want a change? What if the sight of flowers makes you want to run in the opposite direction? Have no fear! I am here to help. You will be glad to know that there are plenty of options out there for those of you who are allergic to the Spr